IDENTIFY USERS : The Users can be teenagers, college students, Women in their 30's or 40's , artists like musicians , school students.

IDENTIFY RESOURCES :
artisans', painters, art material, time, money, the communication network, the internet and more when the brief gets more specific.

DEFINE CONTEXT : Customization of products.

NARROW DOWN SCOPE : the products that can be used are music instruments, books, covers for gadgets, gadgets themselves, bags, boxes, clothes, accessories, personal items, stationary, etc...

CREATE A SCENARIO AND A PERSONA BASED ON YOUR PREMISE :
1) " I am sick of my converse shoes, I wish I could get something done on them ."