the practise brief

I chose the new sim card connection called Docomo as my service.

BACKGROUND
All the Indian mobile phone users have many issues with the services but one in particular is that of the billing system. The user is charged per minute so even if you have only spoken for one 1:00 minutes you will be charged for 2 minutes and this is particularly inconvenient when one calls ISD or STD numbers.

OBJECTIVE
To design a new sim card service which has a different billing system and is more user friendly than all the other already existing services, which would also revolutionize the existing system of cell phone connections.

THE DESIGN
Docomo charges money per second which is what defines Docomo. It shows value for money and a new system which addresses the needs of the user better.

CONSTRAINTS
Even though they charge per second, other companies have offers that actually reduce the call rates of users which would make these companies a threat.


SWOT ANALYSIS
Strength : The billing system.
Weakness : The billing system
Oppurtunities : This brief would put the company in the limelight which would give it a higher ground pretty soon without much of struggle.
Threat : This brief would be a threat to the already existing system of billing that has been established in the Indian community.